Digital SEO Marketing Blue Mountains is about Brand awareness, and the ability to grow your brand through SEO is always escalating in importance. The general shopper focus has changed towards a combo of building general brand awareness and having a product that really speaks to them. This means that if a customer has heard of your brand positively, then they are even more likely to purchase or engage with your services, then that of your competitors.
If your Blue Mountains business is 100 % online then this tip is absolutely vital. When it comes to building this credibility, All you really have is your website. Do not forget, the best SEO strategy on earth won’t really help a website that is poorly created and is about as user friendly as a second-hand lawnmower. Despite all the talk about metrics and Google algorithms, your actual clients are humans with needs. Get the message perfect on your website and people will hang out on it, bookmark it, re-visit it, and tell their friends. I know this is general, but don’t think that because you have finally got your site to the leading spot in Google that your customers are going to love your site – they will just hop right out of it if it’s not what they are trying to find.
‘Your website is your greatest asset. More people view your webpages than anything else.
Co-Marketing Manager, HubSpot.
A professional SEO service in Blue Mountains will target this area and develop a specialised SEO campaign that will enable you to both develop your company while providing your customers with a certain next step with ways to engage and buy. This principle combines a lot of the areas that are common to SEO; link-building, social media, audience profiles. It’s all just a matter of tactics and strategy.
When it comes to the online world, it is vital that people in Blue Mountains still understand you and your business as human. This is one of the best parts of mediums just like social media, but it is primarily true when it concerns brand recognition. The general idea is that people intend to collaborate with other people, not with organizations. It’s an easy link to make when you can physically take a walk into a shop down the road and see at a look the stock, layout, professionalism, and manner of the store, but this is tougher online.
If you are not too confident what to do here and you really don’t have $20,000 to invest in an ad agency for them to come up with a great look and feel, then make use of your own judgement about what sites you like. Whether or not they are in your industry or not, it will help you to identify what works. Focus on what it in fact is that you like. I don’t care how uninteresting your product or service is, if your site is visually pleasing it will not terrify your visitors away. Computers were pretty ugly and boring until Steve Jobs came along. Up to 90 % of the buying decision is influenced by design and usability.
If you focus on humanising your brand name, while maintaining professionalism and trust, then it gives your potential customers a general focus and provides a voice for your company. The three questions you should ask yourself are:
- How well can my potential customers know me?
- Is my business likeable?
- Is my company considered trustworthy and reliable?
If you take these suggestions to heart and really consider increasing your business in such a way that will humanise and make your Blue Mountains business likeable and relatable then you have a good path to success. There are whole areas of your SEO campaign that you can (and should) devote to growing your brand because of the importance of this image and how it affects your Advertising impact, your Social Media campaign, therefore many other areas.
As The CEO of an SEO Agency, Internet Marketing Experts Blue Mountains, I have stumbled upon a lot of small, local businesses that have no idea where to start when it comes to growing your brand. My recommendations to them is always to start off slow and do your own research, There is a great deal of SEO that you can do yourself without putting in money on an agency by just undertaking some basic research into areas such as growing your brand. But remember to stay patient given that these things take a while. And once you try it, find out more and once you start to think you need to grow and do even better, that is the time to approach an SEO agency. If you want to make that step now, then, then call Internet Marketing Experts Blue Mountains on 1300 595 013 or visit our website: InternetMarketingExpertsBlue Mountains.com.au.