Blue Mountains Digital Marketing Expert – 5 Deadly Keyword Myths

Melbourne Digital Marketing ExpertKeywords need to be densely packed

Blue Mountains Digital Marketing Expert Charles Bosse reminds us that any online marketer worth their salt would understand the notion that the more frequently a keyword is used, it does not automatically translate into greater SEO success and that it is in fact an outdated idea.There is no formula relating to the density and consistent frequency of keywords closely compacted. The aim you should remember is to have your specific phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that evokes a more natural feel and readability. This is where Internet Marketing Experts Blue Mountains can help

Optimise only one keyword at a time

Optimising only one keyword at a time was the SEO strategy circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your Blue Mountains keyword research you can include the broad elements while focusing your energy on the long-tail terms and the newer focus on conceptual keywords.

Keywords should dominate domain names

The days of domain names being a long string on nonsensical keywords are thankfully at an end. The keyword rich domain names no more have much true value to a domain’s visibility. This means that you should focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

Keyword Stuffing

The overuse of keywords in odd and unusual ways is better referred to as keyword stuffing. By now you should realise that this is not a practice that would be still supported in the 2015 digital marketing environment. You should avoid alienating your readers and focus on the subtle and logical way to weave keywords into your copy while still creating excellent and unique content.

Keywords don’t matter anymore

There is also the false idea that with all of the changes that have been made, and the shift towards concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more crucial role than ever. It’s an evolving market that is constantly changing and developing so you need to stay on top of the most recent changes if you would like to succeed. Despite what occurs, keywords will always be at the core of SEO.

Need help determining the right keywords for your business? Contact Internet Marketing Experts Blue Mountains today.